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That’s exactly what the recent Forrester presentation on Future of Services says. In The Coming Upheaval Of The IT Services Market, John C. McCarthy - Vice President, Principal Analyst Forrester Research - observes how IT services landscape will be restructured in terms of user behavior, service offerings, Pricing/delivery models, go-to-market strategies, and the competitive landscape.
Forrester talks on 4 powerful forces impact the services market:
- The Restructuring Economy - Sustained economic uncertainty shifts customer buying behavior and focus
- Innovation Moving To The Edge - Innovation shifts from core applications to the edge of the enterprise and analytics
- Changing User Demographics and Decision Structures - The rise of the business “influencer” new workforce demographics, and vendor management redefine buying
- As-a-Service Becomes The Norm - New pricing and delivery models change how services are sold and provisioned